• TYPE

  Automotive

  Expo

• CAPACITY

  100 - 500 Guests

• STRUCTURES

  Anova Vista

• PARTNERSHIP

  2022

INFO

To celebrate the grand reveal of a highly-anticipated pick-up truck, Toyota asked assembly to create a thoughtful, understated structure that would allow the vehicle and the Toyota brand story to shine.  To achieve this balance, we started with the Anova Vista structure, as it offers many versatile components that allows us to create a simplified structure without losing the ability to feature a multitude of brand and product stories. We then added platforms to the exterior to showcase the key vehicles and an upgraded frame that could support a greater rigging load within the structure interior. This allowed us to install an intricate lighting system that created different vignettes for each of the brand stories told within the space. The result? A custom structure that was the perfect stage for Toyota.